Clorox CoCLX -0.52%74 ROC (Joel Greenblatt) % is 70.64% as of Mar. 2026, which is 15% below its 10-year median of 83.13. GuruFocus rates CLX with a GF Score™ of 74/100 and a GF Value™ of $133.88 (Modestly Undervalued). The stock has 5 warning signs investors should review. Among 1,970 Consumer Packaged Goods companies, Clorox Co ranks better than 92.79% on this metric.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits). He defines ROC (Joel Greenblatt) % as EBIT divided by the total of Property, Plant and Equipment and net working capital. Clorox Co's annualized ROC (Joel Greenblatt) % for the quarter that ended in Mar. 2026 was 70.64%.
The historical rank and industry rank for Clorox Co's ROC (Joel Greenblatt) % or its related term are showing as below:
CLX'
s ROC (Joel Greenblatt) % Range Over the Past 10 Years
Min: 19.07 Med: 83.13 Max: 113.4
Current: 68.08
During the past 13 years, Clorox Co's highest ROC (Joel Greenblatt) % was 113.40%. The lowest was 19.07%. And the median was 83.13%.
CLX's ROC (Joel Greenblatt) % is ranked better than 92.79% of 1970
companies
in the Consumer Packaged Goods industry
Industry Median: 11.985
vs CLX: 68.08
Clorox Co's 5-Year average Growth Rate of ROC (Joel Greenblatt) % was -13.20% per year.
Clorox Co (NYSE:CLX) ROC (Joel Greenblatt) % Explanation
The way Joel Greenblatt defines Return on Capital is a more accurate measure of how efficiently the company generates returns onthe capital actually invested in the business. EBIT is used instead of net income because the tax and interest payment may be affected by factors other than the core business operation. Intangible assets are not included in the calculation because they don't need to be replaced.
The historical data trend for Clorox Co's ROC (Joel Greenblatt) % can be seen below:
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
CLX vs ELF, IPAR, NWL: ROC (Joel Greenblatt) % Comparison
For the Household & Personal Products subindustry, Clorox Co's ROC (Joel Greenblatt) %, along with its competitors' market caps and ROC (Joel Greenblatt) % data, can be viewed below:
* Competitive companies are chosen from companies within the same industry, with headquarter located in same country, with closest market capitalization; x-axis shows the market cap, and y-axis shows the term value; the bigger the dot, the larger the market cap. Note that "N/A" values will not show up in the chart.
Clorox Co ROC (Joel Greenblatt) % vs Consumer Packaged Goods Industry
For the Consumer Packaged Goods industry and Consumer Defensive sector, Clorox Co's ROC (Joel Greenblatt) % distribution charts can be found below:
* The bar in red indicates where Clorox Co's ROC (Joel Greenblatt) % falls into.
Joel Greenblatt defined Return on Capital differently in his book The Little Book That Still Beats the Market (Little Books. Big Profits) . He defines Return on Capital as follows:
EBIT stands for Earnings Before Interest and Taxes.
Fixed Assets are also known as non-current assets. They include the Property, Plant and Equipment that the firm needs in its operation.
GuruFocus calculates net working capital as: (Accounts Receivable + Total Inventories + Other Current Assets) - (Accounts Payable & Accrued Expense + Deferred Revenue + Other Current Liabilities). We're trying to account for OPERATING assets and liabilities (part of daily business) when calculating working capital. Cash and marketable securities are considered NON-OPERATING assets and are not included in calculation. We will also back out all interest bearing debt, short term debt and the portion of long term debt that is due in the current period from the current liabilities. This debt will be considered when computing cost of capital and it would be inappropriate to count it twice.
Note:
The EBIT data used here is four times the quarterly (Mar. 2026) EBIT data.
* For Operating Data section: All numbers are indicated by the unit behind each term and all currency related amount are in USD. * For other sections: All numbers are in millions except for per share data, ratio, and percentage. All currency related amount are indicated in the company's associated stock exchange currency.
What does a ROC (Joel Greenblatt) % of 70.64% mean?
Clorox Co (CLX) has a ROC (Joel Greenblatt) % of 70.64% as of Mar. 2026. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Clorox Co and its competitors. This is 15% below median its historical median of 83.13. Over the past decade, Clorox Co's ROC (Joel Greenblatt) % has ranged from 19.07 to 113.40. According to the industry distribution chart, Clorox Co ranks #142 out of 1970 companies in the Consumer Packaged Goods industry, placing it in the top 7.2%.
Is Clorox Co's ROC (Joel Greenblatt) % too high?
Clorox Co's current ROC (Joel Greenblatt) % of 70.64% is 15% below median its 10-year median of 83.13. Over the past 10 years, this metric has ranged from a low of 19.07 to a high of 113.40. The Consumer Packaged Goods industry median ROC (Joel Greenblatt) % is 11.99. Clorox Co's value of 70.64% is 489.4% above this industry median. Based on the distribution chart, Clorox Co ranks #142 out of 1970 companies in the Consumer Packaged Goods industry, which is in the top quartile — a strong position relative to peers. Overall, Clorox Co has a GF Score™ of 74/100 and is considered Modestly Undervalued, reflecting its overall financial health beyond just this single metric.
How does Clorox Co's ROC (Joel Greenblatt) % compare to ELF and IPAR?
According to the Consumer Packaged Goods industry distribution chart, Clorox Co ranks #142 out of 1970 companies for ROC (Joel Greenblatt) %. This places Clorox Co in the top 7% of its industry — outperforming the majority of peers. The industry median ROC (Joel Greenblatt) % is 11.99. Clorox Co's value of 70.64% is 489.4% above this benchmark. Historically, Clorox Co's own ROC (Joel Greenblatt) % has ranged from 19.07 to 113.40 over the past decade. While the company's 10-year median is 83.13 vs. the industry median of 11.99, Clorox Co has consistently been above the industry average. See the competitive comparison table and distribution chart on this page for a detailed peer-by-peer breakdown.
What is a good ROC (Joel Greenblatt) % for a Consumer Packaged Goods company?
The median ROC (Joel Greenblatt) % among Consumer Packaged Goods companies is 11.99, based on 1,970 companies in the industry. Companies in the top quartile (top 25%) have a ROC (Joel Greenblatt) % significantly above this median, while those in the bottom quartile fall well below. However, ROC (Joel Greenblatt) % should not be evaluated in isolation — investors should consider it alongside profitability, growth, and financial strength metrics. Clorox Co's current ROC (Joel Greenblatt) % of 70.64% is 489.4% above the industry median. Use the industry distribution chart on this page to see where any company falls relative to its peers.
What does a high ROC (Joel Greenblatt) % mean?
A high ROC (Joel Greenblatt) % can signal that a stock is expensive relative to its fundamentals. Joel Greenblatt's return on capital is the ratio of EBIT to average fixed assets and net working capital. View historical data on Clorox Co and its competitors. For the Consumer Packaged Goods industry, the median ROC (Joel Greenblatt) % is 11.99 — values significantly above this may indicate overvaluation, while values below may suggest a bargain or underlying issues. Clorox Co's current ROC (Joel Greenblatt) % is 70.64%, which is 15% below median its own 10-year median of 83.13. However, context matters — high-growth companies often justify higher valuations. Always evaluate alongside other metrics like GF Score™ and GF Value™.
Is Clorox Co stock overvalued right now?
Based on GuruFocus' analysis, Clorox Co (CLX) is currently considered Modestly Undervalued. The stock's GF Value™ is $133.88, compared to a current price of $96.75 — trading 27.7% below its estimated fair value. The current ROC (Joel Greenblatt) % is 70.64%, which is 15% below median its 10-year median of 83.13 and 489.4% above the Consumer Packaged Goods industry median of 11.99. Clorox Co's overall GF Score™ is 74/100 with 5 warning signs to review. Investors should evaluate multiple metrics — including profitability, growth, and financial strength — before making a decision.
How is ROC (Joel Greenblatt) % calculated?
ROC (Joel Greenblatt) % is calculated from a company's financial statements. For Clorox Co (CLX), the current ROC (Joel Greenblatt) % is 70.64% as of Mar. 2026. GuruFocus calculates this using data sourced from SEC filings and annual reports. See the calculation section and 30-year financial data on this page for the full breakdown.
Is Clorox Co (CLX) Overvalued in 2026?
Based on GuruFocus' analysis, Clorox Co stock appears to be undervalued.
The current stock price of $96.75 is trading 27.7% below its estimated GF Value™ of $133.88.
GuruFocus considers Clorox Co to be Modestly Undervalued.
Key valuation signals for CLX:
ROC (Joel Greenblatt) %: 70.64% (15% below median its 10-year median of 83.13)
GF Value™: $133.88 vs. price of $96.75 (27.7% below fair value)
Industry Position: 489.4% above the Consumer Packaged Goods median (#142 of 1970)
No single metric tells the full story. See the CLX stock analysis page for a complete view including 30-year financials, guru trades, and insider activity.
Since its inception more than 100 years ago, Clorox has expanded to operate in a variety of consumer product categories, including cleaning supplies, laundry care, trash bags, cat litter, charcoal, food dressings, water filtration products, and natural personal care products. Beyond its namesake brand, the firm's portfolio includes Liquid-Plumr, Pine-Sol, S.O.S, Tilex, Kingsford, Fresh Step, Glad, Hidden Valley, KC Masterpiece, Brita, and Burt's Bees. More than 80% of Clorox's sales come from its home turf.
74GF Score
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